Lime Blue's Senior Account Manager, Harriet Davis has been exploring the world of event apps and here she talks about how they are used and the benefits to organisers and delegates alike:
The app has become a staple element in the event world, becoming more of an expectation than a bonus, creating a pre event buzz and enhancing the event experience.
We have been providing apps for the past 5 years and have seen how much more sophisticated they have become as well as more widely used. The app removes the need for any printed collateral such as agendas, directories, pre reads etc and thus creating a more sustainable event beneficial to both the environment and the budget.